The beauty of the Garneau Custom Program
is that it allows every type of cyclist,
clubs or individuals, to create their own kit.
It's the local factory,
the factory that's close to home.
I started the collaboration
with several other teams and Garneau,
and we quickly migrated over to the Collectif Parlee;
we knew we would be working with Garneau.
Because of the quality of products and everything,
it was an easy choice.
One of the reasons for which we do all this,
we strive to produce a clothing collection,
that is very simple: because we can.
We enjoy doing it,
we think there are beautiful things
to be shown in the world of cycling.
When I say that we do it because we can,
that's also what art is about,
there isn't necessarily a reason.
We explore,
which is the theme of this year's collection.
We are still improvising in tonight's photoshoot,
calling upon a particular place and artists
that are the designer,
Mario, and the photographer, Guillaume,
and the person that you can't see right now
who is standing behind the camera,
his name is Ralph.
We try to bring these people together to develop,
to go look elsewhere, to find something else,
and who knows what the next step will be.
We don't even know!
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