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Waching daily Sep 27 2017

Cheeky kids' author sneaks hidden 'DOGGING' scenes into Biff, Chip and Kipper books

A POPULAR childrens book taught in thousands of schools across the UK features rude secret drawings and sex references — including an apparent DOGGING scene.

Read With Biff, Chip And Kipper is a series of books for kids from the ages of 3 to 7 designed to help teach literacy.

A page from a Biff, Chip and Kipper book shows Wilma running through a park while three men meet in the background.

An old woman then appears startled by what theyre getting up to in the foliage.

Another book shows a child spelling out the sexually transmitted disease hepatitis in lettered blocks. But its creators slip in naughty hidden hints to give parents and teachers a giggle, it has been revealed.

In one book, whose title is not known, the character Wilma dashes through a park while a group of three adult men can be seen talking behind a bush.

The next page shows Wilma with a net in a river. In the background a startled old lady spots whatever the three men are up to in the foliage.

In another book, a schoolchild is stacking up lettered blocks that spell out the sexually transmitted disease hepatitis. There are over 400 Oxford Reading Tree books including the Biff, Chip And Kipper series.

They are are taught in around 80 per cent of British primary schools, according to publishers Oxford University Press.

There are over 400 books in the Oxford Reading Tree series, which includes Biff, Chip and Kipper.

Read With Biff, Chip And Kipper is taught in 80 per cent of UK primary schools.

Author Roderick Hunt and illustrator Alex Brychta have both been awarded MBEs for their services to childrens literature.

Created by educational experts, the series stars Biff, Chip, Kipper and Floppy the dog – the much-loved characters from the Oxford Reading Tree, its website says. Illustrator Alex Brychta was awarded an MBE in 2012 for his services to childrens literature.

He collaborated on the books with author Roderick Hunt, a divinity graduate who was also handed an MBE in 2008. The alleged dogging scene was spotted on Sunday by Twitter user Ed Brody who uploaded pics of the book that have since gone viral.

Most people responded positively to the cheeky references. Steven Van de Velde wrote: Kids dont really notice it, adults will get a chuckle from it.

Since adults often have to narrate or guide these books, its fun. But others didnt see the funny side.

John Smith fumed: What sort of twisted halfwit draws this kind of crap in a kids book?. What corrupt company things its fit to print?.

Oxford University Press tweeted insisting that pages appeared to be missing, adding: We can reassure you nothing untoward is going on behind that bush.

  Peppa Pig episode banned in Australia after telling kids spiders cant hurt you. in a country plagued with the deadliest arachnids on Earth.

For more infomation >> [NEWS]Cheeky kids' author sneaks hidden 'DOGGING' scenes into Biff, Chip and Kipper books - Duration: 3:04.

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[NEWS]NBCU will start selling ads in top shows like 'This is Us' using the same kind of self-... - Duration: 3:50.

NBCU will start selling ads in top shows like 'This is Us' using the same kind of self-serve software as Facebook

NBCUniversal will start selling ads in the majority of its top shows using programmatic software. The media company sees this adoption as a way to directly take on Facebook and other social nets.

Target has signed on as the first advertiser planning to use its data to buy automated, targeted ads on NBCU nets. NBC Universal is taking a major step forward in making TV advertising work more like digital.

The media giant will soon start selling ads that will appear in nearly all of its top national shows – from This is Us to Sunday Night Football to Mr Robot – using the same kind of automated software that advertisers use to buy ads on Facebook, Instagram, and Snapchat.

And NBCU is confident that in doing so, it will prove that its ads are more effective than ads on the biggest platforms in social media.

NBCU has signed on Target as its first partner in this endeavor. The retailer will buy ads on multiple NBCU networks, from SyFy to E! to the NBC broadcast network, using its own proprietary customer data.

But Target wont have to call any NBCU sales executives.

Just like many advertisers do via social media platforms, Target and its media buying agency Essence will be able to plug directly into NBCUs ad inventory supply via an API (or application programming interface).

For example, Target would theoretically be able to tap into its consumer data to find digital profiles of its active back-to-school shoppers from its e-commerce site and email newsletters and deliver ads during NBCU shows that reach a large number of those potential shoppers.

To facilitate this kind of automated dealmaking, NBCU has tapped 4C, an advertising technology company that helps advertisers buy ads on Facebook, Snapchat and Instagram. TV ads work better.

On that note, NBCU isnt just trying to emulate its digital rivals selling options.

By making its ad inventory available in the same way Facebooks is, its hoping to make it clear to brands that TV ads work better – and advertisers are better off keeping their budgets on TV.

Each client and agency will transact directly, said Mike Rosen, NBCUs executive vice president, portfolio sales, and strategy. Rosen predicted that in the near future, TV show ratings will matter less than how individual shows perform for individual advertisers.

Nearly all of NBCUs ad inventory will be available, with the exception of ads in future marquee events like the Super Bowl, Olympics, and World Cup, Rosen said.

NBCU has been an early leader in pushing TV to adapt some of the webs ad tactics, such as a more automated buying process and more targeting precision using data.

Last year the company announced that some linear TV ads would be available through some exclusive programmatic deals. Still, with those partnerships, NBCUs sales team still had to manually implement each transaction. This time around, it will happen automatically.

Michael Bologna, president of the advanced TV ad firm one2one Media said that NBCUs move could have a big impact on the TV industrys adoption of programmatic ad selling, assuming enough advertisers and agencies are ready to operate this way, and whether others follow suit.

Its a step forward no doubt, he said. The question is whether other networks adopt the same ad tech and processes, or if everybody does this their own way.

That could become convoluted. In other words, NBCU risks becoming its own walled garden if other big TV companies go their own way.

NBCU and many of the other top broadcast TV players have been unified in their desire to take shots at Google and Facebook of late, particularly given each of the tech platforms recent public struggles (Facebook with self-inflicted metrics errors and Google battle with ads ending up next to hate videos on YouTube).

To be sure, TV is still far from the webs promise of delivering individual ads for each and every consumer.

You may visit Yahoo.com and see and ad for sneakers youve recently been shopping for while your friend logging at the same time may see an ad based on his recent vacation searches.

But in the case of NBCUs new initiative, the whole country will still see the same ads. The hope is that the right ads will be delivered during shows that reach a much more interested set of viewers.

We are so confident that when it is evaluated, this w ill allow advertisers to see the true value proposition [of TV ads on NBCU properties], said Rosen. We're actually incredibly confident that ours will be more effective..

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