Waching daily Oct 2 2017

Our challenge for this event was to create an atmosphere where women

could experience everything EcoSport has to offer

in a playful way.

So we made this analogy between the versatility

of women and EcoSport.

We wanted to show, in a very practical way, getting their hands dirty,

what is it that the EcoSport has to offer.

The New EcoSport brings a lot more versatility

to consumers. Here we are showing the sheer size of the trunk.

We combined the new seat folding system, and the smart floor of the trunk,

which allow us to have a straight effect and take full advantage of the trunk space.

For us, at color and finish, it was paramount

trying to do things aligned to the consumers' day to day.

So we use a lot of detail,

color contrast, chrome

several small areas that are shiny and matt chrome,

all to highlight the beauty of the car,

to create comfort and driving pleasure.

Technology, connectivity and quality together with design.

We set up many entertaining activations,

which are devised to allow interaction with the car

Then we have a Escape Game type of activity, which is a closed room where women have to guess some passwords

to release the padlocks and at the same time receiving information about EcoSport.

Since I know that when people come to the Test Track they will want to drive, we've created a track here.

This is where EcoSport was tested, it was developed in Bahia, was tested here and won over the world. Today it is present in over 150 countries.

An event focused on women,

we thought of providing the best possible experience

for them at the Proving Ground

We developed a test drive both on the asphalt track and on the dirt track

so that it would feel like they were

part of a test track where people develop products.

Be what you want: play one role, two, ten,

because we can do anything.

We are like EcoSport!