Hey!! Hi there, hello! Today we are going to go set a trap for our clients
Come on, I'll take you backstage so you'll be in on the surprise
And were going to start with Domitille
who's going to explain to you how the April fool joke is going to work!
Hi Domitille!
Hi there Marion!
Okay, so here's our trap for the 1st of April
And at Tape à l'oeil 1 April is sacred
And we thought, "why don't we set about creating
a completely new collection "that would be called
The Tasty Wardrobe
Clothes that smell so good that you want to eat them
So for that, we designed three types of product…
T-shirts that smell like summer fruit
A version for girls, in strawberry
and a lemon version for boys.
Then, we designed pyjamas that smelled like breakfast
with a delicious smell of toasted brioche
And then the third product which is a sailor top that smells like the fresh sea breeze
Why not go and take a look at what we've got right next door!
So, apparently, this is where everything is happening!
Hi Elise!
Hi Marion!
Can you explain to us how you added the
smell to the product?
Absolutely!
So for the strawberry t-shirt, we used a little food flavour spray
diluted with a drop of water to make it smell nicely of strawberries
and it gives…
Oh yes!
A lovely strawberry smell!
It smells great!
Then we got the lemon, and put on some lemon essential oil
Ah, I see!
Breakfast…
It smells a bit like popcorn to me.
Yeah, a little bit.
And if I've counted right, I think there's one missing, the sailor top!
Absolutely! But for that one perhaps we'd better go outside
Because it doesn't smell too good.
Ah, is it that bad? Well, here we go!
So, basically, here we're preparing the little highlight of the show for the joke
Basically, this one was made with tuna fish juice
And the second one was made, just imagine, with real fish heads
That's horrible!
What are you doing, Valentin?
Right now I'm calling the clients from the Family Lab
to invite them to discover this brand-new collection
exclusively today
OK, so we are fooling the Family Lab clients
Totally!
Hi Nico!
Hi!
Will you be our accomplice for this afternoon
for our April fool joke?
Yeah, I'll do it yeah.
So you will be our research and development manager
Great!
Well, let's go!
Now we come to the products that are coming out this summer
So there are three types of products
For babies, newborns and kids
At the product level, we wanted to work with cotton fibre
That's to say, we wanted to make more of it
We put smells into it that are just natural smells
There are no chemicals in it, it is purely natural
Today, the great fear we had,
was that the products would not hold up in the wash
The objective is that for the launch in June at the latest, we get up to 40 washes
So we're going to start with these t-shirts
We have a t-shirt that smells like strawberries,
and has been washed for this occasion, so four times.
I'll let you open the box, smell the scent and take the t-shirt
And feel it, and tell us what you think?
It smells, huh?
It's more like strawberries
It smells like lemon!
Yeah, that's nice.
It smells great, but I can't tell what it smells of…
I don't know
CANDY FLOSS
It makes me think of Petit Beurre biscuits
Madeleines
I'll let you guess the smell and
tell us what you think
You will have to search your memories
I don't like that at all, it smells like fish, it smells really bad
I don't like it at all
It smells like mussels
What's the matter?
It smells like fish!
It smells unbearable to me
Unbearable? What do you mean?
It smells like the tide line
It's a strong smell
This is a joke, right?
No, why?
It reminds me of the sea
What's wrong with the sea?
Well, it's good, but eugh...
I actually think it smells like fish…
FISH?
Don't you like it?
I don't know
The first thing that comes to mind is mussels or fish.
I assure you, it's really not very nice…
Cod!
No, but it's okay!
Either it's amazing, and I'll buy it.
Or its awful, but I can't have a video that says
"well it's not all that bad"
It's the basis of the whole collection, it all comes from that product,
I want a sailor top that smells like sea air !
I have until June to rework the smell
On the other hand, I absolutely have to stay within the budget
or I'll have to fire five people from my team.
Could we do it again? Do you mind if we cut?
Well, no.
I'm not going to…
I guess, if you want to…
But then, if I'm honest…
They are little sailor clothes after all!
It's fresh, the freshness, the sea, I like that a lot
Well, yes, it reminds me of the holidays
Do you like it?
Well, yes I like it
It smells like the sea, it's fresh
For him, it might remind him of going fishing in Brittany
It smells like walking along the seashore
Good, so, will keep the April fool fish smell ?
Agreed?
I agree!
I was going to say "they've lost it completely!"
Besides, I'm a nurse, that's it, he shows the signs,
he's half crazy!
Am I a good liar?
It's all a lie?!
All this, is it all a con?
Well done!
I'm not putting that on my kid.
I was seriously worried
"Poor things, that's horrible, that smelled just too disgusting, it's hellish!"
I was thinking it had to be a big joke
They would never talk like that at Tape à l'oeil
They'd never talk to me like that about
something that smells like fish!
For more infomation >> Céline Dion : ses proches dévoilent des photos très intimes et RARES de la diva pour ses 50 ans - Duration: 3:31. 
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